Little pencil sketch of a Starfish riding on a sensor

We designed and illustrated animal personas for zooco smart sensors.

The Story

Our goal was to create a way to promote smart sensors from ZOOCO. We decided to create animal representation of each sensor a create a whole new eco system for sensors developed in a future.

Illustration of a cartoon starfish standing next to a flood sensor

Starfish

Starfish is your guard when it comes to water leaks. He has wife and a kid who likes to surf in a bathtub.

Hippo

Hippo likes water. A lot! So he's checking it for you all the time so you can sleep well knowing your water bill won't get out of hand.

Illustration of a cartoon hippo standing next to a water sensor
 
Illustration of a cartoon canary standing next to a water heater raising a fist towards carbon monoxide cloud

Canary

Canary doesn't look like like it, but he is the guy who will save you from certain death. That's right! He checks carbon monoxide levels in the air for you 24/7.

Lioness

Lioness is really good at watching. That's why we choose her to represent the motion sensor.

Illustration of a cartoon lioness
 
Illustration of a cartoon magpie dressed as a security guard

Magpie

Magpies are good at stealing right? Well, not this one. She joined the good side as a security guard to make sure your stuff won't get stolen.

Illustration of a cartoon magpie riding a bike

ZOOCO City

The idea was that all the animals live in ZOOCO Town. Modeled after a small czech city, this town is a home to all the animals was to model different situations in which you might use the sensors.

Concept sketch of ZOOCO city with buildings and cars
 
Illustration of a building with water running out of the windows
 
Web header animation concept
 

Magpie story

The good thing about having a anti-theft sensor is that you'll know imediately when your stuff is getting stolen. The bad thing, you won't enjoy that coffee.

Illustration of a magpie in a coffee shop checking her phone to find out he got robbed
 

Starfish story

That little fella really likes surfing. Fortunatelly, his mom always know when he does it.

Illustration of a little boy starfish dragged out of the bathroom by his mom

What fancy thing can we make for you?

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