Having the "luck" to personally experience a cockroach infestation in my home, I was inspired to base the story on my own experience. That's why I designed Adera's new website around a horror story. Because Adera is a pioneer in marketing bravery, they let me make it. The illustrations tell the story of a family who has their life taken over by different kinds of pests. When redesigning the UX, I cooperated with my friend and UX designer Radek Schenk to make sure the new design would bring significant improvements over the old version. We carefully analyzed all the data on how users interacted with the old site. These findings were reflected in the new UX design.
This project was awarded a “Honorable mention” on Awwwards.
We have been working with Tom for about 20 years now and he is definitely part of my company's success. He is always improving himself, learning new things and keeping up with current trends. He is definitely not a sheep blindly following his customer's ideas. He is quick to offer suggestions and sometimes proposes radical changes. Thanks to Tom, our website got an award from AWWWARDS.